Protect Your Websites and Ranking with SSL and HTTPS

<p>Small business owners have to perform many roles such as sales, customer service, HR, and even IT/webmaster duties&hellip;small business owners have to do it all. It&rsquo;s difficult to do everything single handedly, but there&rsquo;s one aspect of your business you can&rsquo;t afford to ignore, and that&rsquo;s your website.</p> <p>Be it Chefs, House Cleaners, Laywers and Educational Institutions, all rely on their website to give information about their brand. People find you on the internet.</p> <p>&nbsp;</p> <p><strong>What Google has to say about HTTPS?</strong></p> <p>For the past several years, we&rsquo;ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we&rsquo;ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as &ldquo;not secure&rdquo;. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all<strong> HTTP sites</strong> as &ldquo;<strong>not secure</strong>&rdquo;.</p> <p>&nbsp;</p> <p><strong>Is the SSL Certificate so important?</strong></p> <p>Certainly, the websites that accepts customer's information have to be secured. The encryption of your website's SSL will protect their information.</p> <p>Also, Google always gives the preference to the secured sites. Plus the users are now well aware of the secure and non-secure sites. So obviously the websites with the "<strong>Not Secure</strong>" marking will experience higher bounce rates.</p> <p>A <strong>Global Sign Survey</strong> said that 84% of shoppers would avoid a purchase if the respective website is not secure.</p> <p>&nbsp;</p> <p><strong>SSL Certificate Options</strong></p> <p>SSL Certification has 4 levels - <strong>(i) Free SSL certificates, (ii) DVSSLs (Domain Validated certificates), (iii) OVSSLs (Organization Validated certificates) and (iv) EVSSL (Extended Validation certificates)</strong></p> <p>&nbsp;</p> <p><strong>Free SSL certificates</strong> - To be renewed every 30-90 days.</p> <p>&nbsp;</p> <p><strong>DVSSLs</strong> - Ensure that you have the right to use your domain name.</p> <p>&nbsp;</p> <p><strong>OVSSLs</strong> - Additonally, provides address and phone number of your company. The users who click on your Secure Site seal can see this information.</p> <p>&nbsp;</p> <p><strong>EVSSL</strong> - You can enable a green bar to your URL indicating that this site has the higher level of security.</p> <p>&nbsp;</p> <p>So make sure that you and your customers are protected with the <strong>SSL Certificate</strong> to <strong>improve your page ranking</strong>.</p>