SSL Site Seal is a visual stamp that you can display on your website indicating the site is secure and the identity of the entity operating the site is authentic, letting users know transactions, purchases, and personal data transmitted through the site are protected by encryption and shared only with the genuine site operator. SSL Site Seal included with each SSL Certificate at no extra charge.
Why Use a SSL Site Seal?
One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. Visible trust indicators like SSL site seal is demonstrated to improve visitors’ engagement with sites, increasing purchases, use of online services, and the sharing of sensitive information — including credit card numbers and personally identifiable information.
For eCommerce sites and marketing landing pages, featuring these visible trust indicators can be expected to improve your site's performance. By giving your customers peace of mind, not only will you increase engagement and satisfaction, but you'll also build brand awareness and preference, helping to spread your message and draw new customers to your business.
Think of it this way; have you ever purchased something online from a site that you didn’t think was secure? Without consumer confidence, potential sales will be stopped dead in their tracks.