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Here are some important factors taken into consideration for banner advertising at Webshree:
1. Study the best examples online for Banner Advertising: While designing a banner ad, start by identifying the best banner ads. We try to identify at least three banner ads that catch your attention and your interest by asking you for their examples. This will help you understand what techniques are effective, as well as what design style appeals to you.
2. Be clear in your graphics and messaging of Banner Advertising: A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers. This is the major thing while banner advertising creation.
3. Control the file size of Banner Advertising: How many times have you had to wait on a banner ad before you could view a Web site? To minimize user frustration, we need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less.
4. Say it in seven words or less: This is especially important for a banner advertising campaign, where you are limited to a small visual space. Using fewer words means that you can make the font size bigger, which increases the impact of your message.
5. Use power words for Banner Advertising: These are single words that immediately communicate a benefit. "Free," "unbelievable," "incredible," "affordable," "heartwarming" -- a brainstorming session will help us create a list of words that are perfect for your campaign.
6. Select images carefully for Banner Advertising: Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. Using a drawing or chart with a limited number of colors is an effective way to catch the eye while limiting the file size.
7. Use contrast to capture attention: Your ad will likely include these elements: background colors, a bold text message, and a photograph or drawing, and animated. To be effective, the banner advertisement needs to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colors.
8. Limit your use of fonts in Banner Advertising: When designing your ad, we try to use no more than two fonts. If you do use two or more fonts be sure to select fonts from different categories.
9. Don't overdo it with animation: If you plan to use animation in your ad, there are a few things to consider. You want the animation to draw the eye without offending the online viewer. When setting the animation speed, look for something that changes at a slow to moderate pace. It helps to set your animations so that they stop after three cycles; some sites may insist on this.
10. Less really is more: As we create your design, remember that less cluttered messages will make a stronger impact with the online viewer. Limit the number of elements -- the colors, fonts, graphics and words -- that we use in your ad and ask yourself whether your primary message is clear. |